Year 13 - Critical Investigation next
steps
Justin
Bieber is signed to island Def. jam after his manager and known
singer/songwriter discovered his on social networking sites like YouTube and
Facebook, As many different artist, with many different from many different
genre of music, as they have over hundreds of artist signed to this label, as
Def. Jam has been around the music industries for over 20 years. As they have
had well known global stars signed to their label like Rihanna, Kanye West, Jay
Z and Ne-Yo.
As the audience want to follow those who are
famous through the media on these social networking sites, the reason why is
because some of the artist were discovered onto these social networking sites,
which would means the audience will follow those artist, because it’s a realist
things that a normal person has broken through to the music industries .
Internet
Links
http://humor.about.com/od/bestofthebest/tp/5-Stars-Who-Were-Discovered-By-The-Internet.htm
The
Internet has changed the ways in which we discover new talent in our society.
In the past, young actors or singers found fame the old fashioned way; by
moving to Hollywood, going to auditions, and praying they’d be
"discovered."
These
days, fame could be just a few clicks away, as evidenced by the following five
superstars who all got their start on YouTube, blogs, and through viral word of
mouth. No, we’re not talking about "internet famous" people either,
like Rebecca Black we’re talking about legitimate, lasting fame that came as a
direct result of being on the Internet.
http://girlstalkinsmack.com/10-celebrities-discovered-online/
This
teen pop star is one of the best-known talents of YouTube. His now-manager,
Scooter Braun, first stumbled upon his videos in 2007, leading to meetings with
singers Usher and Justin Timberlake. Justin was so sought after by both artists
that negotiations took nearly a year, ending with him to finally signing with
Usher.
Sean
was discovered through his popular MySpace page and signed to Beluga Heights
Records in 2007. He immediately found success with his first single “Beautiful
Girls” in May 2007.
You’d think that having musical roots would
help, but not in Lily Allen’s case! However, she eventually used father Keith
Allen’s connections to get signed to Regal Recordings. Unfortunately, the label
didn’t have much interest in her work and gave her little support. Lily used
MySpace to promote herself and find a following. To date, her songs have been
downloaded from MySpace over 19 million times.
In the old days, working musician would hope
to ultimately to be signed to records label. A variety of different types of
deal could be struck, but generally the deal would protect the label. The record company would pay the artist a sum
of money as an ‘advance’ to record some material and specify how much the
artist would have to sell before that advance would be paid off- there the
artist would start to get a cut of the profits (usually about 15%) the label
would have the records and CDs physically manufactured, and use its
distribution and marketing network to get the product into record shops, and to
get promotion via radio, TV, Magazine and so on.
Over view of changes in music industry over
the last 25 years – from the perspective of the artist and produces who lived
through them
Here are 15
musicians who made an impact on the world of music after they appeared on
YouTube:
Avery, a
teenager, was a smashing success on YouTube as far back as 2010. After a
bidding war between top musical companies, she got a record contract from
Universal Studios.
Alyssa Bernal
caught Pharrell William’s attention when she uploaded her acoustics on to
YouTube. Frantic in his quest to find her, he even got in touch with her High
School. When he finally did get a hold of her, he signed her up for Star Trak.
Justin Bieber, now a household
name in the music industry, was spotted on YouTube by a talent scout who
introduced the pre-pubescent to usher.
Ysabella Brave, a vocalist,
signed up to Cordless, a digital label by Warner Musical Group, after her YouTube
video was discovered.
Greyson Chance was
videotaped doing a Lady Gaga imitation at a school recital. He was discovered
by Ellen DeGeneres, who invited him to her show and signed him up for her new
record label.
Esmee Denters, a
singer-songwriter of Dutch origin, was spotted by Justin Timberlake, and she
was the first artist to be signed her up for his label.
Dondria,
discovered on YouTube by Jermaine Dupri, the founder of So So Def Recordings
was offered a record contract. Dondria vs Phatfffat, her debut album rocketed
to number 14 on the popular Billboard Hot R&B/Hip-Hop Songs Chart
Kim Yeo-Hee,
nicknamed the Apple Girl because of her uncanny ability to play music on her
Apple iPhone’s user interface, signed up with Dreamhigh-Ent, a Seoul-based
company. However, this was not without a fight from British, Chinese, and South
Korean record companies.
Andy McKee,
discovered as far back as 2006 on YouTube, is now on Tour after releasing his
new album called Joyland. When he first appeared on YouTube, his video went
viral with 35 million views.
Terra Naomi
created a YouTube hit when she sang “Say It’s Possible.” In 2006, Island
Records signed her up, and today she is creating an independent record based on
funding received from fans.
Julia Nunes,
known to her YouTube fans as “jaaaaaaa” became famous for singing while playing
the complex ukulele. Since then she has cut 3 independent albums.
Chantelle Redman, a
British teenager, was secretly filmed by her father while singing. He then
posted the video on YouTube, where she became the second most subscribed
musician on YouTube. She later signed up with Agency Global Enterprises and
released her first single record.
Ria Ritchie
uploaded her video to YouTube after she recorded acoustic covers. Plan B, the
UK musician, signed her up for her first album
Mia Rose, a
Portuguese-British teenager, and uploaded her music to YouTube as far back as
2006. The next year, she enjoyed success in Britain and Portugal. Later, she
made a career move to Los Angeles.
Cody Simpson, a
12-year-old, was seen by record producer Shawn Campbell. Nicknamed the
“Australian Justin Bieber,” Simpson released Flo Rida, his first single album.
Music is an information good, and more
specifically, an experience good, whose true value is realized only
after its consumption. At its fundamental form, artists create (or produce) the
music that consumers pay to listen. Digital technologies and network based
sharing/distribution mechanisms have created tremendous opportunities and
challenges for producers and consumers of such goods.
Downloading, sampling and sharing
digital goods by Internet users who do not own it in other forms has become a
major issue. For the music recording and distribution industry, for example,
this problem has turned quite acute1. According to a study (Pew 2000), about
14% of Internet users have downloaded digitized music files from the Internet for
free. This number is likely to grow rapidly, and illegal online music sharing
is estimated to result in annual sales losses of $3.1 billion by 2005 (Clark
2000). The technology that facilitates such online sampling of digital audio
and other digital goods is improving rapidly. Various software packages make it
increasingly easier for consumers
To search, download and subsequently
share music files online with others (Ahlberg 2000).
It also potentially benefits artists
by helping new artists to become “known.” Proponents also argue that digital
compression decreases the quality of music in relation to a CD5; hence
consumers with a high value for music would eventually purchase the higher
quality CD6. Opponents of online music sharing, in particular the recording
industry and some artists, argue that it undermines CD sales. Their fundamental
concern is (www.ifpi.org): “How can you build a business when the product you
have developed is being cloned and given away on a mass scale for free?” They argue
that piracy threatens the future of artists, composers, and record producers
The New Business Model
The new business model includes
legitimate online digital music services. By 2008, Forrester expects that
approximately 33% of music sales will be from legitimate online downloads, and
that CD sales will drop 30% from their peak in 1999 (Needham, 2003). Forrester
currently estimates that by the end of 2004, online music sales may amount to
$270 million, up from $89 million in 2003 (Legon, 2004). Legitimate online
music services are part of the native Internet business model category of
digital products and digital delivery (e.g., including music) that often have
strategic alliances with access providers (Bambury, 1998). The first legitimate
online music services began to appear on the Internet in 1995, but none of the
early services were very successful (e.g., Rivkin & Meier, 2002).
When Apple Computers introduced its
iTunes service in April 2003, it marked the first major success for this new business
model; within its first 6 months of operation, a record number of 14 million songs
were purchased for download. In July 2004, iTunes reached its 100 millionth
download (“iTunes Tops,” 2004). In the European market, there are more than 30
legitimate online services that offer music either by Pay-per-download or by subscription
(IFPI, 2004). In May2004, Napster 2.0 started its European market entry with its
UK edition, and the following month Apple iTunes began service to Europe in the
United Kingdom, Germany, and France (“iTunes Tops,” 2004; Twist, 2004). In
2004, competition will intensify, as more than 10 Windows-based online music
services will be introduced in the market (Legon, 2004). However, right now,
the legitimate downloading of music is still just a drop in the bucket compared
to the massive adoption and usage of File trading via unauthorized, illegal music
services.
Respondents were
primarily enrolled as full-time (15%) or part-time (54%) students in colleges;
ages ranged from 19 to 54 years, with 61% males. A total of 52% of the
respondents reported a very high level of interest in music, while another 37%
listened to music regularly. The sample group is sufficiently diverse in
demographic, economic, and social aspects, and represents a significant
component of the music industry customer segment. Respondents were asked to
reveal their online music experiences, provide some demographic information, and
specify preferences for certain online music activities under different music
CD pricing schemes (economic) and Internet connection speeds.
