Critical Investigation: Task #1

Critical Investigation: Task #1

The clips starts with Justin sitting on his softer with a guitar, in this scene, the camera shot is medium shot showing only his upper half of his body and the guitar, as in the video, we can see his facial expression and body language when portrait and singing the song.  As Justin is wearing a brown plain top and wearing a black baseball hat as this show a sense of normality and realism when singing this song, show that he is the protagonist hero and that he’s a normal guy singing a well know song from a well-known famous singer/songwriter, Justin Timberlake . As this make the audience feel that he’s a normal person with a talented voice singing a popular song.

In the clip it was normal lighting as he’s in the normal living room as this connote realism and normally. The sound of the video is non-diegetic as the sound of the music is coming from the scene of Justin singing the song.

As the audience want to follow those who are famous through the media on these social networking sites, the reason why is because some of the artist were discovered onto these social networking sites, which would means the audience will follow those artist, because it’s a realist things that a normal person has broken through to the music industries .

This raise a real issue as we can see that he playing his guitar in his own living and being filmed whilst doing it, as this connotes that anyone can be discovers on-line as he’s a normal guy whilst playing the guitar, as this video and more of his video he sang before he wasn't famous went viral and spend around the world, as he hit over 25 million hits before the he got signed to usher’s label Def Jam island.  Justin Bieber is signed to island Def. jam after his manager and known singer/songwriter discovered his on social networking sites like YouTube and Facebook, As many different artist, with many different from many different genre of music, as they have over hundreds of artist signed to this label, as Def. Jam has been around the music industries for over 20 years. As they have had well known global stars signed to their label like Rihanna, Kanye West, Jay Z and Ne-Yo.