Tuesday, 6 May 2014

Educating Yorkshire and Waterloo Road - Section A

Educating Yorkshire and Waterloo Road - Section A

How do the two texts use Narrative techniques to draw the attention of an audience ?

The Educating Yorkshire program and the popular BBC show, Waterloo Road both use features and techniques to attract the audience’s attention. In Educating Yorkshire, they use todorov ‘s equilibrium theory to show the progress of the students, Mushy. At the beginning of the clip, Mushy is having difficult of speaking and pronouncing words in front of the class, then, high school teacher, Mr. Burton came up with an idea of listening to music whilst presenting the speech in front of the year, to make Mushy relax and feel comfortable. Finally, Mushy present his speech in front of the year. This indicates the problem that Mr. Burton has at the start of the clip and how is he going to solve it, as the audience wants Mushy to succeed and present well toward the year. So, the audience has to wait to see if mushy did well, as they are interested and engage with the program. The show is a documentary genre, as the narrative of the show want to the audience to be engaging as they use cutaways of the reaction of the students, as they are sentimental, emotional and upset.

In the BBC show, Waterloo Road, they use Barthes theory of action and enigma codes to keep the audience interested. During the clip, a car enters the school as every students and teacher watching it. The action code used in the clip is the movement of the car, as the student and the teacher create a feeling for the audience of who is this person in the car. Straight after, the camera enters the inside of the car, creating an enigma code for the audience of a shot of the mirror, only showing the character’s month. This allows the audience to be engaged and interest, as they want to know who this character is in the clip.as this make the audience want to watch the show more and see what happen during the rest of the clip.

2


Educating Yorkshire is represented very positive in the school life, as the clip show how helpful the teachers are toward their students. As Mr. Burton is helping Mushy after school on his speech show how dedicated he is to help his students. I feel that the show, Educating Yorkshire subvert the mainstream representation of school life in the modern day. As teachers are normally only caring about the grades they get at the end of the year, only caring about the end of the day and only teaching students during office hour. But in the show, they subvert this idea by showing a teacher who wants to help the students in any sort of way. In some cases the show is very inspirational as Mr. Burton helps Mushy in a way which is very different and unique, as Mushy can’t pronounce words as he stammers, seeing him preform his speech in front of the year is very inspirational as the audience want him to do well.


Waterloo Road is represented and portrayed in a way very negatively for the audience, as this show can suggest the normality and realism in the modern day.  Now a days, students and teachers normally make comment and gestures about and toward the others students and teachers, and portray this very well during the clip and the students and teachers are saying comment about s about the car arriving in to the school. This is present very well for the audience, as they clearly see how the teachers and students act. In the clips the characters, are present are very different, as class of the characters are very different.  During the clip, the character of the dad and the car is very expensive and wealth, as the costume of the dad is very smart and formal as he is wearing a suit. Compared to the students and the teachers the character is portraying very wealth and upper class by the uses of his costumes, making the characters falling into the A/B class. This falls into the Perkins theories of stereotypes, as the characters are presented in way which the audience can clear identify and they are reinforcing the theory.

Example of this is the BBC television show ‘Some Girls’ they are shown very negatively in the show with positive elements toward the end of each show. .....

3


The way how the social media has changed the way the audience watch television now is that they have social networking sites like Facebook and Twitter, where the audience can write and say things on these sites, as these sites are available at any. As people can now write and say things during the show on these sites as they are happening. As these sites generate and attract a lot of people on these sites, the minute they write something about the show then people will see this and then comment and post something about they show as well. This would lead to thousands of people commenting and writing things about the show as well.  As this create a lot of spoilers and news for those who haven’t watched the yet. The fans will find the information about the show whilst the show is happening. Comparing to the old traditional methods of waiting for the news and information to break on the other platform the next day, on newspapers a, radio’s shows and other programme.


In the modern day the audience are watching less television programmes, the reason why is due to the technology we use now a days, as the audience can watch certain show on demands, meaning that they can chose to watch a show at any time that suit them, as the uses on sites like IPlayers and media streaming sites like Netflix and love film allowing the audience to time shift the time they decide to watch television. As this allow the audience to socialize and communicate with other while the show is happen at the same time. 

Tuesday, 4 February 2014

Critical investigation learner response

Critical investigation learner response


Type up your level and comments from your first draft.
  • Level 1 +
  • WWW – Most of the pieces are here for the essay but your writing needs serious
  • EBI – Your written English is a real problem: have you read this essay back before submitting it? Much of it doesn't make sense
  • No real focus or your question
  • No Bibliography and only 8 references: No Where near enough
  • A lot of work required to get this up to target great standard
Write what level/grade you are aiming for in your second draft

·         I am aiming to get a low level 3 for the second draft

    Write a numbered list of five things you will do or change for your second draft that will help you get there. Be specific and explain in details.

I need to write in the correct grammar; I need to make sure that I read over my work before submitting it to the teacher.

I need to use good references and good quotes, in order to produce good work for the second draft


I need to do the bibliography correctly; I need to use the quotes correctly in order to do the work correctly

I     I need to find the best and information and find good quotes, in order to produce and improve my second draft. 

Write a minimum three-point 'wish list' for the BFI Library trip - what do you specifically want to take away from the BFI in terms of issues, theories or particular sections of your essay?

I would like to research and find the knowledge of how new technology has helped society and how it has music artists to break into the music industry


How has the 21st century changed the technology and equipment in order of music artist being discovered in the music industry, I need more evidence and more references to back up this point.  

Information on Piracy and records sales in the 21st century compared to those who bought music in the 20th century  - comparing the difference between them both, how effective has it been over the last 20- 30 years in the music industry. 


Thursday, 23 January 2014

Work

Monday 27 January - Shots list and story board 
Monday 3 February - Cast, Storyboard and Shot list 
Monday 10 February - Location and Shots list 
Monday 17 February - Filming and Location 

Tuesday, 21 January 2014

A2 Project

A2 Project 

For my A2 project, I have decide to work with Harpal and Hargio for this, the reason why is because all of our Critical investigation question all links together with the music industry, so it better and quicker if we work together. Last year, I worked on my own and found it hard working on my own as it had to do everything on my own, print and filming. But working in a team will be a lot better, as we can produce our work faster and produce better work from last year. This year, we have deicide to make a music video, but haven’t deicide what song to produce for our A2 project.  We were thinking of a Weeknd song or a Biggie Smalls song. 






Tuesday, 17 December 2013

Bibliography

bibliography

(Bhatt, 2003)
Bhatt. (2003). DIGITAL MUSIC AND ONLINE SHARING SOFTWARE PIRACY 2.0.

(Ram D. Gopal, 2004 )
Ram D. Gopal, S. B. (2004 ). Do Artists Benefit From Online Music Sharing?

 (Valerie L. Vaccaro, 2003)
Ram D. Gopal, S. B. (2004 ). Do Artists Benefit From Online Music Sharing?
Valerie L. Vaccaro, D. Y. (2003). The Evolution of Business Models and Marketing Strategies.

 (Sexton, Digital music: production, distribution and consumption , 2002)
Ram D. Gopal, S. B. (2004 ). Do Artists Benefit From Online Music Sharing?
Sexton, J. (2002). Digital music: production, distribution and consumption . In G. Creeber, Digital (p. 94).
Sexton, J. (2003). Digital music :production distribution and consumption . In G. Creeber, Digital culture (p. 93).
Valerie L. Vaccaro, D. Y. (2003). The Evolution of Business Models and Marketing Strategies.


Critical Investigation next steps

Year 13 - Critical Investigation next steps
Justin Bieber is signed to island Def. jam after his manager and known singer/songwriter discovered his on social networking sites like YouTube and Facebook, As many different artist, with many different from many different genre of music, as they have over hundreds of artist signed to this label, as Def. Jam has been around the music industries for over 20 years. As they have had well known global stars signed to their label like Rihanna, Kanye West, Jay Z and Ne-Yo.  

As the audience want to follow those who are famous through the media on these social networking sites, the reason why is because some of the artist were discovered onto these social networking sites, which would means the audience will follow those artist, because it’s a realist things that a normal person has broken through to the music industries . 
Internet Links
http://humor.about.com/od/bestofthebest/tp/5-Stars-Who-Were-Discovered-By-The-Internet.htm

The Internet has changed the ways in which we discover new talent in our society. In the past, young actors or singers found fame the old fashioned way; by moving to Hollywood, going to auditions, and praying they’d be "discovered."

These days, fame could be just a few clicks away, as evidenced by the following five superstars who all got their start on YouTube, blogs, and through viral word of mouth. No, we’re not talking about "internet famous" people either, like Rebecca Black we’re talking about legitimate, lasting fame that came as a direct result of being on the Internet.

http://girlstalkinsmack.com/10-celebrities-discovered-online/

This teen pop star is one of the best-known talents of YouTube. His now-manager, Scooter Braun, first stumbled upon his videos in 2007, leading to meetings with singers Usher and Justin Timberlake. Justin was so sought after by both artists that negotiations took nearly a year, ending with him to finally signing with Usher.

Sean was discovered through his popular MySpace page and signed to Beluga Heights Records in 2007. He immediately found success with his first single “Beautiful Girls” in May 2007.

You’d think that having musical roots would help, but not in Lily Allen’s case! However, she eventually used father Keith Allen’s connections to get signed to Regal Recordings. Unfortunately, the label didn’t have much interest in her work and gave her little support. Lily used MySpace to promote herself and find a following. To date, her songs have been downloaded from MySpace over 19 million times.
In the old days, working musician would hope to ultimately to be signed to records label. A variety of different types of deal could be struck, but generally the deal would protect the label.  The record company would pay the artist a sum of money as an ‘advance’ to record some material and specify how much the artist would have to sell before that advance would be paid off- there the artist would start to get a cut of the profits (usually about 15%) the label would have the records and CDs physically manufactured, and use its distribution and marketing network to get the product into record shops, and to get promotion via radio, TV, Magazine and so on.
Over view of changes in music industry over the last 25 years – from the perspective of the artist and produces who lived through them          
Here are 15 musicians who made an impact on the world of music after they appeared on YouTube:                                                                                                                                                                                                                                                                                                                                                                                                                             
Avery, a teenager, was a smashing success on YouTube as far back as 2010. After a bidding war between top musical companies, she got a record contract from Universal Studios.

Alyssa Bernal caught Pharrell William’s attention when she uploaded her acoustics on to YouTube. Frantic in his quest to find her, he even got in touch with her High School. When he finally did get a hold of her, he signed her up for Star Trak.
Justin Bieber, now a household name in the music industry, was spotted on YouTube by a talent scout who introduced the pre-pubescent to usher.
Ysabella Brave, a vocalist, signed up to Cordless, a digital label by Warner Musical Group, after her YouTube video was discovered.

Greyson Chance was videotaped doing a Lady Gaga imitation at a school recital. He was discovered by Ellen DeGeneres, who invited him to her show and signed him up for her new record label.

Esmee Denters, a singer-songwriter of Dutch origin, was spotted by Justin Timberlake, and she was the first artist to be signed her up for his label.

Dondria, discovered on YouTube by Jermaine Dupri, the founder of So So Def Recordings was offered a record contract. Dondria vs Phatfffat, her debut album rocketed to number 14 on the popular Billboard Hot R&B/Hip-Hop Songs Chart

Kim Yeo-Hee, nicknamed the Apple Girl because of her uncanny ability to play music on her Apple iPhone’s user interface, signed up with Dreamhigh-Ent, a Seoul-based company. However, this was not without a fight from British, Chinese, and South Korean record companies.

Andy McKee, discovered as far back as 2006 on YouTube, is now on Tour after releasing his new album called Joyland. When he first appeared on YouTube, his video went viral with 35 million views.

Terra Naomi created a YouTube hit when she sang “Say It’s Possible.” In 2006, Island Records signed her up, and today she is creating an independent record based on funding received from fans.

Julia Nunes, known to her YouTube fans as “jaaaaaaa” became famous for singing while playing the complex ukulele. Since then she has cut 3 independent albums.

Chantelle Redman, a British teenager, was secretly filmed by her father while singing. He then posted the video on YouTube, where she became the second most subscribed musician on YouTube. She later signed up with Agency Global Enterprises and released her first single record.

Ria Ritchie uploaded her video to YouTube after she recorded acoustic covers. Plan B, the UK musician, signed her up for her first album

Mia Rose, a Portuguese-British teenager, and uploaded her music to YouTube as far back as 2006. The next year, she enjoyed success in Britain and Portugal. Later, she made a career move to Los Angeles.

Cody Simpson, a 12-year-old, was seen by record producer Shawn Campbell. Nicknamed the “Australian Justin Bieber,” Simpson released Flo Rida, his first single album.

Music is an information good, and more specifically, an experience good, whose true value is realized only after its consumption. At its fundamental form, artists create (or produce) the music that consumers pay to listen. Digital technologies and network based sharing/distribution mechanisms have created tremendous opportunities and challenges for producers and consumers of such goods.

Downloading, sampling and sharing digital goods by Internet users who do not own it in other forms has become a major issue. For the music recording and distribution industry, for example, this problem has turned quite acute1. According to a study (Pew 2000), about 14% of Internet users have downloaded digitized music files from the Internet for free. This number is likely to grow rapidly, and illegal online music sharing is estimated to result in annual sales losses of $3.1 billion by 2005 (Clark 2000). The technology that facilitates such online sampling of digital audio and other digital goods is improving rapidly. Various software packages make it increasingly easier for consumers
To search, download and subsequently share music files online with others (Ahlberg 2000).

It also potentially benefits artists by helping new artists to become “known.” Proponents also argue that digital compression decreases the quality of music in relation to a CD5; hence consumers with a high value for music would eventually purchase the higher quality CD6. Opponents of online music sharing, in particular the recording industry and some artists, argue that it undermines CD sales. Their fundamental concern is (www.ifpi.org): “How can you build a business when the product you have developed is being cloned and given away on a mass scale for free?” They argue that piracy threatens the future of artists, composers, and record producers


The New Business Model
The new business model includes legitimate online digital music services. By 2008, Forrester expects that approximately 33% of music sales will be from legitimate online downloads, and that CD sales will drop 30% from their peak in 1999 (Needham, 2003). Forrester currently estimates that by the end of 2004, online music sales may amount to $270 million, up from $89 million in 2003 (Legon, 2004). Legitimate online music services are part of the native Internet business model category of digital products and digital delivery (e.g., including music) that often have strategic alliances with access providers (Bambury, 1998). The first legitimate online music services began to appear on the Internet in 1995, but none of the early services were very successful (e.g., Rivkin & Meier, 2002).

When Apple Computers introduced its iTunes service in April 2003, it marked the first major success for this new business model; within its first 6 months of operation, a record number of 14 million songs were purchased for download. In July 2004, iTunes reached its 100 millionth download (“iTunes Tops,” 2004). In the European market, there are more than 30 legitimate online services that offer music either by Pay-per-download or by subscription (IFPI, 2004). In May2004, Napster 2.0 started its European market entry with its UK edition, and the following month Apple iTunes began service to Europe in the United Kingdom, Germany, and France (“iTunes Tops,” 2004; Twist, 2004). In 2004, competition will intensify, as more than 10 Windows-based online music services will be introduced in the market (Legon, 2004). However, right now, the legitimate downloading of music is still just a drop in the bucket compared to the massive adoption and usage of File trading via unauthorized, illegal music services.



Respondents were primarily enrolled as full-time (15%) or part-time (54%) students in colleges; ages ranged from 19 to 54 years, with 61% males. A total of 52% of the respondents reported a very high level of interest in music, while another 37% listened to music regularly. The sample group is sufficiently diverse in demographic, economic, and social aspects, and represents a significant component of the music industry customer segment. Respondents were asked to reveal their online music experiences, provide some demographic information, and specify preferences for certain online music activities under different music CD pricing schemes (economic) and Internet connection speeds.

Critical Investigation: Task #1

Critical Investigation: Task #1



The clips starts with Justin sitting on his softer with a guitar, in this scene, the camera shot is medium shot showing only his upper half of his body and the guitar, as in the video, we can see his facial expression and body language when portrait and singing the song.  As Justin is wearing a brown plain top and wearing a black baseball hat as this show a sense of normality and realism when singing this song, show that he is the protagonist hero and that he’s a normal guy singing a well know song from a well-known famous singer/songwriter, Justin Timberlake . As this make the audience feel that he’s a normal person with a talented voice singing a popular song.

In the clip it was normal lighting as he’s in the normal living room as this connote realism and normally. The sound of the video is non-diegetic as the sound of the music is coming from the scene of Justin singing the song.

As the audience want to follow those who are famous through the media on these social networking sites, the reason why is because some of the artist were discovered onto these social networking sites, which would means the audience will follow those artist, because it’s a realist things that a normal person has broken through to the music industries .

This raise a real issue as we can see that he playing his guitar in his own living and being filmed whilst doing it, as this connotes that anyone can be discovers on-line as he’s a normal guy whilst playing the guitar, as this video and more of his video he sang before he wasn't famous went viral and spend around the world, as he hit over 25 million hits before the he got signed to usher’s label Def Jam island.  Justin Bieber is signed to island Def. jam after his manager and known singer/songwriter discovered his on social networking sites like YouTube and Facebook, As many different artist, with many different from many different genre of music, as they have over hundreds of artist signed to this label, as Def. Jam has been around the music industries for over 20 years. As they have had well known global stars signed to their label like Rihanna, Kanye West, Jay Z and Ne-Yo.